A Roadmap in Three Phases
How Attraction Marketing Works
Would you like to know how attraction marketing can help you rapidly grow your network marketing business, completely obliterate rejection, and give you a completely unfair advantage when it comes to prospecting and recruiting?
Stay tuned if that sounds appealing, because that’s precisely what I’m going to share below.
First, let me ask you this…
Have you ever seen, at some point in your network marketing career, a well-respected, already-popular, and successful person join your network marketing company, and almost overnight had dozens—if not hundreds—of people join their organization?
These people seem to create “instant” success, right?
All they seem to do is make a few phone calls, send a text or two, and a bunch of people join their team—just like that!
This is a phenomenon in network marketing I like to call the “unfair advantage”
These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…
These people were already successful or popular in their day-to-day life.
Perhaps they were a successful professional or upstanding citizen in their community, with a positive reputation.
These people already had a following and were highly regarded by their peers.
People already knew, liked, and trusted them.
And here’s why this is so important…
People follow winners!
And that, believe it or not, is the basis of branding.
A brand is a following, a reputation, and results.
Now, depending on your background, you might not have had that kind of reputation or a huge network of connections when you started.
In fact, MOST of us don’t start out with an unfair advantage.
But imagine being able to create your own unfair advantage—even if you’re at zero right now!
It’s entirely possible.
And it’s all about leveraging attraction marketing.
Your unfair advantage comes from building your brand
It comes from investing in yourself so that you can continue growing your value.
And it also comes from investing in your followers and helping them grow.
I’m about to walk you through the three phases to help you create your own unfair advantage.
But before I do, here’s a little dose of reality.
When most people hear comments like “Help you rapidly expand your network marketing business,” they’re thinking…
“Oh, they’re going to show me how to attract more prospects and recruit new people right now, right now, right now.”
The mindset that response conveys is expecting something for nothing.
But here’s the thing…
Whenever people with an “unfair advantage” join anything, other people follow them
Because they’ve paid their dues.
They’ve invested in themselves and they’ve invested in others over time.
So, when they pull the trigger on a particular opportunity, there’s a constant flow of people joining their business because they still have those connections.
What if you can create that kind of following online?
The kind of following that means you never run out of prospects—ever again.
But you have to pay your dues first.
If it takes you six months, twelve months, or even two years to create that kind of following, you’re still building your business much faster than you ever could using traditional methods.
So without further adieu, let me share a roadmap for building a six-figure brand in three phases…
Phase 1: Training Wheels
First, let me make this clear: network marketing is one skillset and attraction marketing is another.
You need to respect these skillsets, and master them both.
Knowing how to train people, build community, and develop leaders are network marketing skills.
The attraction marketing skillset involves learning leadership, and using technology, leverage, and innovation to make systems easier and more efficient.
The blending of these two skillsets is what makes attraction marketing so amazing.
But it’s a huge set of skills to master, especially if you’re just starting out.
So, how did you learn to ride a bike?
You start with training wheels of course!
You use a proven-to-convert offer, and…
Focus on learning—and mastering—just one thing
And that one thing is driving traffic—getting eyeballs to the offer—of people who are already interested in what you have.
That way you’re developing the number one skillset in modern network marketing…
Using sponsored social media posts (primarily on Facebook) to learn how to create a never-ending supply of prospects.
And once those prospects engage with you and become leads, you have their contact information.
You can reach out to them, you can e-mail them, and you can talk to them.
They gave you permission.
That puts you leaps and bounds ahead of most traditional network marketers.
Starting with this one critical skill, you start the process of rapidly building a brand.
And the cool thing is that you’re often able to make money while you’re learning, if you align with an affiliate program that can actually teach these skillsets.
That helps you cover your operating costs during this initial phase, which can realistically last three to six months.
Then it’s time to move into Phase 2.
Phase 2: Brand Building
You can’t possibly expect to build a colossal brand in just a few weeks or months.
In Phase 1, you’ve started to build a following.
You now have results. You now have some leads. And maybe you’ve had some sales.
But regardless of how many leads or sales you’ve achieved, the big win is this:
You’ve attracted people to converse and interact with you.
You can honestly tell people…
“Yes, I’m attracting leads every single day.”
Because it’s true.
This marks the beginning of building your brand.
During this new phase, you start taking over piece by piece, little by little, your own sales funnel.
You start to build your own list
Now the leads are getting messages from you.
You start to provide your own value to others.
You send them emails, post videos, send links to your own blog posts, and share whatever other content you create.
That helps you build relationships with people.
They get to know you. You develop a reputation.
The only thing left for you to do is to invest in your followers, so the value of that following grows.
Now, you’ll start following the 80/20 rule.
- You’ll spend 80% of your time and energy delivering value
- And you’ll spend 20% of your time recruiting
Perhaps once or twice a month, you’ll hold an online presentation and invite people to check out what you’re doing, to see how they might be able to work with you.
At the end of the presentation, invite them to apply to work with you.
Then you’ll interview and select the people that you want to work with.
As your following grows, the number and quality of people coming through that application process increases.
Now you’re in “unfair advantage” territory.
Now you’re only talking to the serious leads – the ones who want to work with you
Phase 2 can take 12 months, sometimes 18 months to accomplish.
But that is totally freaking awesome, because in the process, guess what?
You’re still earning money as an affiliate if you chose to align with the mentorship company.
You’re also attracting people into your network marketing business.
But most important, you’re also creating an asset you can use as long as you want, consisting of…
- Your following
- Your own e-mail list
- Your own unfair advantage through social media
As your brand grows, you enter the final phase of the roadmap.
Phase 3: Landing Whales
You’ll know when you transition into this phase.
It happens when you discover your skills, your brand, and your results are growing so much that you start attracting influencers – the “whales.”
Industry leaders start seeing your content, and they start following you.
Ultimately, they will see the value of working with you and will reach out to connect.
Network marketing is a business built on timing.
If you’re attracting leaders, and something is “off” about their company’s financial health, management, or integrity – guess who they’ll join?
Because you’ve developed your own attraction marketing skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.
I’ve seen this happen many times.
Let me share some of the results one of my mentors, Ferny. You see, I aligned with a company January of 2017 to learn these skillsets I was just talking about.
Read on to see what can be accomplished in Phase 3.
“I spent my first year with attraction marketing in the training wheels phase, and made $10,000.
I was learning the system, and getting familiar with the skillset (Phase 1).
The next year I focused on building my brand and by the end of that year was able to quit my day job (Phase 2).
A year after that is when I started landing the whales (Phase 3).
Those three years led to a six-figure income in network marketing, and ultimately a million-dollar income by 2012.
At this point my home businesses have done over 18 million dollars in income.”
That is what’s possible if you stay the course.
If some of you, want to take on things sooner and faster, that’s okay.
Others, might spend an entire year in the training wheels phase.
There’s nothing wrong with that.
You’ll learn and grow at your own pace
It is not a race.
So now you know a bit about how and why attraction marketing is by far the best way to build not only a network marketing business, but ANY business.
So if you’d like to learn more about how Ferny and I generated the type results we did, then I highly recommend you sign up for my FREE Online Recruiting Bootcamp.
It’s a video course where I’ll walk you through how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you’ve got!
You can take advantage of these methods starting today—no matter how small your business is currently.
This is, by far, the most efficient (and fun!) way to build your business today.
In fact, I’ll share exactly how Ferny grew a business which today, passively generates 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business builders each month.
These methods continue to push the boundaries of what’s possible in network marketing.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to my 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!